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Bust/Chest: If possible, get a friend to help. With arms relaxed at your sides, measure the fullest part of your bust, keeping the tape parallel to the floor.
Arm: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center back of your neck. Measure across your shoulder to your elbow, and down to your wrist. The total length in inches is your sleeve length.
Height: Stand in stocking feet with your feet slightly apart and your back to a wall. Measure from the floor to the top of your head.
Waist: Measure around your waist, in your underwear, at the point where your trousers would normally ride. Keep one finger between the tape and your body.
An important decision in commercial embroidery is choosing appropriate embroidery thread color for your design. Good colors make or break a design, especially when you consider that it takes someone about 30 seconds to determine how good a design looks.
That's right, only a few seconds to evaluate your work as good or awful. You can't help it, it happens subconsciously.
Complementary colors are the easiest to work with. Using a particular base material? Find the color on a color wheel. The complimentary color is right straight across the wheel. That will be the hue of your applique. This method works beautifully. Use it to make the most eye-catching designs.